In 2024, the family committed to building and releasing a full commercial game together, formalising Sundae Buoy Games as a studio. Their debut title, The Unified, draws inspiration from precision platformers such as Super Meat Boy and Celeste. Brad leads character design, art, level design, and music, while Jalen focuses on engineering smooth, responsive controls and gameplay systems—prioritising fairness, feel, and technical polish.

Co-founder and Chartered Accountant Donna Gilbertson oversees business operations, production planning, and commercial strategy, supporting the studio’s long-term sustainability and publisher readiness. With in-house creative, technical, and business leadership, Sundae Buoy Games develops original IP through a hands-on, end-to-end approach—from concept through to release.

The studio is focused on creating polished, market-ready games that balance creative personality with thoughtful design and commercial viability.